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The font is blood red- conveying a convention of the horror genre. In addition the 'smoke' effect on the text resembles spirits, which conveys the supernatural horror hybrid genre of the film. This createsa very dramatic atmosphere.
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The background of the clip is still black, but the orb of light represents purity that is surrouned by darkness (which connotes danger.) james Wan is a veteran horror film director, so his name is focused in the centre third of the screen with a different background- notice how his name is larger than the other text, and has been placed over the white background whilst the other text is smaller and against a black background.
The protagonist of the film is introduced. He is a young, inncoent, vulnerbale child. A common convention of supernatural horrors is that vulnerbale people (such as children) are the most likely to be possesed. In terms of lighting, the shot is still quite dark. Despite being realesed in 2011, the setting of the film is not modern day. Another convention of horror films is that they are set in the past, but either within the last 30 years of in past centuries. Common time periods are the Victorian era, the 1960's, 1970's and modern day (2010's.)
A tracking shot allows the audience to view the whole house, which is the main setting of the film. The clips have limited lighting, which again is a convention of the horror genre. Using darkness in clips is said to enhance the other senses, which makes the viewers more sensitive to their surroundings. This would increase the 'scare factor' of the film.
The titles are red in colour which have connotations of blood, another convention of the horror genre. The font type seems to be Gothic-inspired, which has its of connotations and associations with death and the supernatural. In my main brief we will go with a similar colour scheme to further connote death and danger, and use a font that conveys the conventions of horror (either gothic-inspired, etched to resemble scratches or dripping to resemble blood.)
The titles reveal the names of the cast and crew in the same font as the main title which further suggests a gothic/supernatural horror theme. This is supported by the shadow effect that use to make the font appear and disappear off of the screen. This could be referring to spirits or apparitions as they are usually described as shadows. The still images move in chronological order around the house, starting with the exterior and moving into the hallway and living areas. This follows a common theme of horror openings for films that take place in a house. The camera will usually use a follow shot of a character as they walk around the house which reveals the main location of the film. By using still shots in the opening of Insidious, the audience will get the impression that the house is trying to hide something as the pictures can only show a snap-shot of time.
The footprints that appear on the floor confirm Insidious' genre as a supernatural horror because there is no one visible in the shot that could be leaving the footprint trial. This follows Barthes Theory of Enigma, as the audience will want to continue watching the film to see who or what is leaving the trail.
The colour scheme transitions from grayscale to colour. In horror films women are often portrayed as weak and vulnerable. In supernatural horrors it is more commonly seen for women or young children to be possessed by any supernatural spirits or demons (such as in "The Conjuring" or "The Woman in Black.") Traditionally the main character (can be either the protagonist or antagonist) is first character you are introduced to in literature and film. As we are first shown Renai, it would be safe to infer that she is the focal point of the film. Similarly in my main brief I will use the main protagonist in the first shot as this would enable the audience to identify that character as the main focal point of the film.