Main Brief Evaluation Question 7

Looking Back At Your Preliminary Task, What Do You Feel You Have Learnt In The Progression From It To The Full Product?

Main Brief Evaluation Question 6

http://prezi.com/kal3x1yubyit/?utm_campaign=share&utm_medium=copy

Main Evaluation Questions 4 and 5

 

 

Who Would Be The Audience For Your Media Product/ How Did You Attract and Address Your Audience?



Podcast Transcript:

Interviewer: And todays Not SO Late Podcast we have Beth who is going to talk to us about her most recent project which is titled “Rosaline.” Hello Beth

Interviewee: Hi, Thanks for letting me come to talk to you today.

Interviewer: So first things first, who would be the audience for your media product?

Interviewee: We are aiming to have a target audience of 15 year olds plus. My research into BBFC film ratings revealed that films with a 15 certification allowed me to have more explicit content such as blood, gore and traumatic scenes. Seeing as our target audience is targeting the younger demographic it would be safe to assume that the audience expectation would be to see more revealing content in order to really enhance a ‘fear factor.’

Interviewer: How did you come to that conclusion?

Interviewee:  I looked at the psychographics of our desired target audience to see if their traits were compatible with the generic codes and conventions of the horror genre, and our intended media product. Stereotypically the younger demographic are more likely to take risks and watch something that is scary and explicit, compared to the older demographic that stereotypically choose to be less risky and watch more conservative products. The younger demographic are more creative when deciding on how to interpret the information presented before them in my finished media product.

Interviewer: What do you mean by that?

Interviewee: The use and gratifications theory, as described by Katz, Blumler Gurevitch, places emphasis on the consumer by stating it is what people do with the media and how they interpret and not what the media does to people which is described in the hypodermic needle theory. The audience are responsible for how they respond to the media product. There are many ways in which the uses and gratifications can be applied to different media products, but in my case the theory is applicable through its entertain and social interaction form.

Interviewer: Can you elaborate on that at all?

Interviewee: Yes I can. When watching horror films in general, not just my product, the audience often decided to see the film because they want to have an enjoyable time. This could be because they are out with friends, or alone because they want to relax.

Interviewer: It’s a bit strange to watch a horror film if you want to relax though

Interviewee: (Laughing) I don’t judge others. Another reason for watching a horror film could be to escape from reality for a while and forget about your worries. For teenagers it would most probably be a chance to escape from exam stress

Interviewer: True. So, how did you attract and address your audience?

Interviewee: We worked with companies such as Blood Lust Productions and Twisted Pictures who already had a large following of young viewers, interested in the horror genre. We created posters to advertise as well as promotion Goody Bags sent to YouTuber’s that would mention and show in their videos, encouraging their personal subscribes and audience to go watch Rosaline.

Interviewer: I also heard that the cast is apparently very good.

Interviewee:
Yes well the cast itself features new up and coming young actors of ages 17, therefore our target audience can implement the actions of the film into their own life experiences, making it

realistic, completing the themes of mystery and fear; making it believable for an audience that are well educated and are able to make their own opinions on what they are watching even its just for general gratification.

Interviewer: I’m afraid that’s all we have time for but thank you very much for speaking to us today; I wish you and your film all the best.

Main Brief Evaluation Question 3

https://www.mindmeister.com/675597135/what-kind-of-media-institution-might-distribute-your-media-product-and-why

 

Main Brief Evaluation Question 2

https://docs.google.com/presentation/d/1APqd8UVkq1t2dFhANLdCPBEflfHk9v6lAVabBKrD394/pub?start=true&loop=false&delayms=15000

 

Main Brief Evaluation Question 1

https://www.youtube.com/watch?v=v6Ghqcjqnw8

Mini Brief Evaluation

Strengths of the Mini Brief

 

-Followed the camerworl/shot/editing specifications of the brief (shot reverse shot, match on action, 180° rule.)
-Within the specified time length for the brief.
-Used many conventions of the horror genre including: shadows, dark lighting, violence, weapons (knife in shot) and a sense of danger.
-Followed Barthes Enigma Code (vague dialogue, keeps the audience guessing and watching.)
-Good use of lighting to create the shadows and highlights.

 

Weaknesses of Mini Brief

 

-Fuzziness on black background in certain shots.
-Not the best quality: camera not best suited for nighttime/ dark location shoots.
-Problems with exporting to 720p or 1080p.
-Some shots were cut off quickly when filming, so we had some areas of un-finished dialogue that made the editing look haphazard.

 

Opportunities for Main Brief

 

-Knowledge of three effectice filming/ editing techniques (shot reverse shot, match on action, 180° Rule)

-Knowledge of good filming locations suitable for the horror genre.

-We mow know how long it takes to film and how long it takes to edit a short clip (even though the Main Brief must last longer than the Mini Brief.)

-We know how to use our surroundings to convey the conventions of horror (using dirty areas, knives- yes, the knife was already on location when we visited to do recces- poor lighting.)

-We know how to effectively plan in great detail, which will make planning and filming the Main Brief a lot easier. This includes taking recce's, storyboarding, script writing and organising filming times. 

 

Threats to Main Brief

 

-There could be a problem with the cameras e.g. not enough capacity left on the SD card, or the camera is not compatible with filming in dark locations.

-Adobe Premier Pro could freeze whilst exporting the file or export it in the wrong format (such as 144p or 240p or in a WAV or FLV format that doesn't play on certain computers.)

-We need to plan our filming times around the availability of the location. We were filming the mini brief whilst another group were setting up props for their Brief in the same location and some un-wanted background noise was recorded.

-As the Main Brief is larger than the Mini Brief, it will take longer to film and edit.

-The Main Brief requires titles and credits, which were not required for the Mini Brief. It may take some time to learn how to create and input titles and credits into the film effectively, whilst also conveying the generic conventions of horror.