Friday, 5 February 2016

Main Brief: Target Audience Research

Using Google Forms we created questionnaires about horror films that were to be distributed amongst friends and family. The questionnaire asked the recipient about their age and gender (for basic target audience research) and their likes/dislikes about the horror genre. This included their favourite horror film themes, what scares them about horror films and what clichés they are bored of. The results were accumulated in a table.


Our results showed that the most popular sub-genre of horror was psychological horror with monster/fantasy and 'based on a true story' being the second and third most popular options. Silence, jump shots, tense moments and blood/gore were equally common 'scare factors' amongst the recipients with clichéd storylines being the biggest hate of horror films. With this we have learnt what to include in our main brief and what not to include, especially not to use clichéd storylines (as described by this Tumblr Text Post)




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